At Whitestone we spend a lot of time dreaming about the future. What is equally important to us is understanding the past and studying the craftsmen who came before us. One of our favorite filmmakers of film history is the master of suspense Alfred Hitchcock.

It’s critical that storytellers today look back into the long lineage of the storytellers that came before us to learn from them, get inspiration from them, and even at time emulate them. At Whitestone, we decided we wanted to create an homage to Hitchcock films, so we put together a little short film called ‘Fear Itself’.
One of the challenges was trying to shoot a film as it would have been shot in 1959. To achieve this look, the entire team sat down and watched one of Hitchcock’s masterpieces Psycho. Scene by scene, we discussed what made the film work, and the technical techniques employed at that time.

Principal photography for this film has been completed, and we’re now in post on this project.

What we’ve learned is that even will all the fancy new technology we’re able to employ it comes down to a great story and the way it’s told. Hitchcock was a master at creating cinematic tension. He eloquently communicates the difference between ‘suspense’ and ‘surprise’ in this AFI interview.

We’re excited to release this short film next month to all of you, Saul Bass credits and all. Stay tuned for some ‘making of’ footage coming in the next few weeks.
And for those of you asking, no this isn’t the BIG film announcement that’s coming.

You’ll know when that hits.
Stay Tuned.